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Schools Launch Plan

A four-phase plan for rolling out your Banzai Schools sponsorship—starting with your own team, expanding to the schools you sponsor, activating your teacher relationships, and finally amplifying the program to the wider community.

Phase One: Internal (Employee Launch)​

Start by making sure your own team is set up to run the program.

  1. Identify who will oversee the education side of your program. This includes managing relationships with local schools, teachers, and districts, as well as coordinating who will handle presentation requests. This could be a branch manager, education director, or another designated team member.
  2. Ask your Banzai Representative to enable presentation notifications for this individual so they can stay up to date on incoming requests.
  3. Review your existing school relationships. Consider any personal or professional connections employees may already have with sponsored schools, or send an internal memo asking staff to share and help strengthen those relationships.

Phase Two: School Outreach​

Once your internal team is aligned, extend outward to the schools you sponsor.

  1. Meet with principals at your sponsored schools to begin building or strengthening relationships.
  2. Research and connect with curriculum directors—their support can help drive school-wide adoption if they recommend the program to teachers.
  3. When possible, attend professional development days to network, introduce the program, and form positive relationships with educators.

Phase Three: Teacher Activation​

With school leadership on board, activate the teacher-level relationships that drive real classroom engagement.

  1. Use the email templates in the Banzai Manager (found in the School Reports and Teachers sections) to begin communicating with teachers. By clicking on a teacher's name, you can send prebuilt emails—introductions, workbook order or reorder invitations, and presentation outreach.
  2. If possible, visit schools in person to introduce yourself and the program. Take photos during these visits to use in later outreach and social posts.

See the Contacting Teachers walkthrough for the exact steps in the Manager.

Phase Four: Community Launch​

With schools activated, amplify the program to the wider community.

  1. Let your community know you're investing in local education by sharing social posts about providing Banzai to nearby schools.
  2. Offer course completion certificates to motivate student participation and engagement.
  3. Host a parent night to introduce families to the platform and encourage at-home use.
  4. Share an introductory social post highlighting the full range of Banzai resources and clearly direct your audience to where they can access them.

After launch​

Once your launch is underway, the work shifts to ongoing engagement—responding to presentation requests, restocking workbook orders, tracking usage, and sharing feedback stories. See Reporting & Impact 101 for measurement guidance and the Contacting Teachers + Tracking Workbook Orders pages for the operational workflows.